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Digital Transformation

Salesforce Lead Management Guide

Salesforce Lead Management Guide

According to the Sales Lead Management Association, 80% of all leads generated aren’t followed up on, highlighting a significant gap where businesses can improve. The Salesforce Lead Management system helps businesses to convert more leads into sales, resulting...
5 Ways Salesforce Pardot Helps Your Business Grow

5 Ways Salesforce Pardot Helps Your Business Grow

According to research, 82% of marketers want to enhance campaigns and receive accurate metrics about prospects and customers. Salesforce Pardot is a CRM software solution for B2B (business to business) that offers marketing automation functionalities for creating...
Salesforce Customer 360: The Complete Guide

Salesforce Customer 360: The Complete Guide

80% of customers believe that their brand experience is as important as the products they buy. To create a unified and seamless journey for customers, B2B and B2C companies need to optimize internal and external channels, and Salesforce Customer 360 helps to do just...
IoT: The Ultimate Facilitator

IoT: The Ultimate Facilitator

How is predictive maintenance the key to satisfying more of your customers? Predictive maintenance uses technology, such as the Internet of Things (IoT)