About the Client
Our client is a leading real estate company in Indonesia, contributing significantly to the country’s GDP. With over 15 years in the business, they have been providing the best property solutions to its customers.
Business Challenges
The client is expanding its property business through cross channel marketing (website, social media, print media or billboards etc.) and wanted to have a streamlined approach of tracking leads until their closure.
Till now, they were using disconnected marketing solutions while rolling out ad hoc email campaigns that were not effective. The real challenge that remained was:
- To motivate the brokers and agents
- To target the precise segments of market
- To track the effectiveness of email campaigns.
Speridian recommended the client to use Oracle Marketing Cloud’s capabilities for managing leads and maximizing closures.
Solution
After analyzing the client’s needs and challenges thoroughly, Speridian adopted a structured approach to deploying Oracle Marketing Cloud (Eloqua).
The client was enabled with a vibrant ecosystem of:
