Meraas Holdings, a major wealth management provider, was established to make a positive contribution to the economy of the United Arab Emirates. By creating an assortment of investment portfolios across industry sectors, their objective is to generate long-term growth for the development of Dubai. Meraas is both a Real Estate Developer and an Asset Management organization.
- A simple, efficient, and comprehensive Marketing solution
- A robust platform for creating and executing targeted campaigns.
- An Outreach solution to provide more options and to improve the customer experience during campaigns
- An enhanced social presence
- A powerful analytical tool, allowing the company to maintain a 360-degree view of the customer
- Reporting ability to track process performance and to monitor the marketing cycle in real time
- An efficient, simple and comprehensive Marketing solution
- A robust platform, enabling Marketing Managers to create and execute well targeted campaigns
- An Outreach solution to improve campaign focus and results
- An enhanced Social Media presence
- Strong analytical tools provide a 360-degree view of the customer, their processes, and the marketing cycle.
- Achieved 360-degree customer insight
- Better insight and visibility regarding Service and Marketing activities
- Standardized marketing collateral and branding
- Effective and measurable outreach
- Better segmentation, facilitating better targeted Campaigns
- Increased the Click Through Rate
- Allows Marketing campaign creation to be brought in-house with the Oracle Marketing Cloud
- Allowed the integration of backend Enterprise Resource Planning through targeted middleware
- Supported the development of portals for different customer segments